Ready to scale?

Product works

Features shipped

Users actually using them

Ready to scale?

Product works

Features shipped

Users actually using them

Ready to scale?

Product works

Features shipped

Users actually using them

For B2B SaaS and AI product teams scaling

across Asia and the US

AI can generate your screens.

We take accountability for the outcome accuracy.

Get Product Audit Score

$199 · Scale-Readiness Score · Delivered in 5 business days

The Problem

The Problem

Have you heard any of these statements recently?

Have you heard any of these statements recently?

Have you heard any of these statements recently?

From a customer. From an investor. In a competitor comparison.

From a customer. From an investor. In a competitor comparison.

Customers aren't using the new features.”

Customers aren't using the new features.”

— said in a board update

A competitor's product feels more modern.”

A competitor's product feels more modern.”

— said in a competitive win/loss review

Onboarding takes longer than it should.”

Onboarding takes longer than it should.”

— said in a support ticket, last week

The learning curve is very steep.”

The learning curve is very steep.”

— said by a new hire, in their first week

The platform is difficult to navigate.”

The platform is difficult to navigate.”

— said in an NPS response

Our best features go unused.”

Our best features go unused.”

— said by the team that built them

If any of these sound familiar, it is already costing you.

The question is where?

If any of these sound familiar, it is already costing you.

The question is where?

Find out where

Why not just ask ChatGPT or Claude?

Why not just ask ChatGPT or Claude?

You can. You’ll get a list of possibilities and a disclaimer that it may be wrong.

You can. You’ll get a list of possibilities and a disclaimer that it may be wrong.

AI tools aren’t accountable for whether their advice fits your users, your market or your roadmap. We are. A senior product designer reviews every finding, benchmarks it against your real competitors, and states it as a verdict we stand behind.

AI tools aren’t accountable for whether their advice fits your users, your market or your roadmap. We are. A senior product designer reviews every finding, benchmarks it against your real competitors, and states it as a verdict we stand behind.

How it works

How it works

From guesswork to clarity, in under a week

From guesswork to clarity, in under a week

From guesswork to clarity, in under a week

1

Tell us about your product (2-minute form)

Tell us about your product (2-minute form)

2

We audit it against your competitors (3⁠–⁠5 business days)

We audit it against your competitors (3⁠–⁠5 business days)

3

You get your score, top 5 blockers and a video walkthrough

You get your score, top 5 blockers and a video walkthrough

4

Optional: we walk you through a fix roadmap

Optional: we walk you through a fix roadmap

What you get

What you get

Your Scale-Readiness Audit includes

Your Scale-Readiness Audit includes

Your Scale-Readiness Audit includes

1

A Scale-Readiness Score

A Scale-Readiness Score

Benchmarked against 3 named competitors in your category.

2

Your top 5 adoption blockers

Your top 5 adoption blockers

The specific issues most likely stalling adoption as you scale into new markets.

3

A video walkthrough

A video walkthrough

A 60–90 second breakdown of your product through your user’s eyes, not just a static report.

4

Zero obligation

Zero obligation

The report is yours. No pitch inside it, no call required before it.

Outcome

Outcome

One report. One clear next step.

One report. One clear next step.

One report. One clear next step.

You’ll know exactly which fix moves you from below the category standard to enterprise-ready. It goes in the roadmap on Monday.

You’ll know exactly which fix moves you from below the category standard to enterprise-ready. It goes in the roadmap on Monday.

Get the roadmap

OCT

27–30

SWITCH Singapore

At SWITCH Singapore, 27–30 Oct?
Let’s meet in person and walk through your product.

Book a Slot

FAQ

FAQ

Before you ask

Before you ask

Here is everything you need to know about the product audit process, timeline expectations, and pricing.

Here is everything you need to know about the product audit process, timeline expectations, and pricing.

1

What is a Scale-Readiness Score?

What is a Scale-Readiness Score?

A single score showing how your product’s usability, learnability and discoverability compare with your category standard and your named competitors. More importantly, it shows which gap is costing you most. You already know the complaints; the score tells you which one to fix first.

2

How can you score it in under a week?

How can you score it in under a week?

You give us product access, or screenshots of the key flows. We bring the benchmark: we’ve already studied the platforms your buyers compare you against, and we add what your users say publicly. Most of the comparison work is done before you arrive.

3

Why not just run my product through AI?

Why not just run my product through AI?

AI can list possible issues. It can’t tell you which one matters for your market, and it won’t stand behind its answer. We do. Every finding is reviewed by a senior designer and we’re accountable for its accuracy.

4

Is this a sales call in disguise?

Is this a sales call in disguise?

No. You get the report whether we ever speak again or not. If you want to talk afterwards, that’s your call.

5

Why only $199? Is it automated?

Why only $199? Is it automated?

No. A senior designer leads every audit, and we take a limited number each month. That limit is the constraint, not the price. We keep the price low so the first conversation is about your product, not our fees.

6

Do you work with teams outside India?

Do you work with teams outside India?

Yes. We work with product teams in Singapore, the US and India, remotely and across time zones.

We’ve pointed this lens at

ATS platforms,

ATS platforms,

Fintech products,

Fintech products,

Edtech tools,

Edtech tools,

AI platforms,

AI platforms,

Cloud automation,

Cloud automation,

Maritime software

Maritime software

The gap shows up differently in every category. It’s never absent.

The gap shows up differently in every category. It’s never absent.

SquaREcruit

SquaREcruit

Competitive Clarity

Competitive Clarity

Saw exactly how their usability compared with the platforms buyers weighed them against, before scaling internationally.

Saw exactly how their usability compared with the platforms buyers weighed them against, before scaling internationally.

SkillGlobe

SkillGlobe

Release Clarity

Release Clarity

Knew which features to prioritise for their next release, saving development time.

Knew which features to prioritise for their next release, saving development time.

Fleet Sense

Fleet Sense

Scope Clarity

Scope Clarity

Learned they needed to restructure existing modules, not rebuild from scratch.

Learned they needed to restructure existing modules, not rebuild from scratch.

No pitch deck

No pitch deck

“limited audits monthly”

“limited audits monthly”

“limited audits monthly”

Get Product Audit Score

Let’s find

the gap

in your product.

AI can generate your screens. We take accountability for the outcome.

Get your product score

Book a Call

© 2026 Upsimpl — Product design & UX strategy for enterprise software.

Let’s find

the gap

in your product.

AI can generate your screens. We take accountability for the outcome.

Get your product score

Get Product Audit Score

© 2026 Upsimpl — Product design & UX strategy for enterprise software.