Aapki Lathi
Website and app design for a connected gateway for senior citizens
Industry
Social Impact
Engagement
Product Strategy, UX & UI Design, Design System
Platform
Mobile app and Website
Website
aapkilathi.com
AapkiLathi is a holistic support platform for senior citizens in India, offering essential services such as healthcare assistance, financial guidance, emergency support, and a unique marketplace for elders to earn through skills and services. Our team at Upsimple designed both the website and mobile app, ensuring accessibility, ease of use, and a sense of empowerment for the elderly.
● Limited digital literacy – Difficulty navigating apps and websites.
● Dependence on caregivers – A lack of self-reliant solutions.
● Financial and emotional struggles – A need for engagement and earning opportunities.
AapkiLathi aimed to create a senior-friendly platform that would be easy to use, address their everyday concerns, and enable financial independence.
We started with a discovery stage, where we conducted research, crafted wireframes for the app and website, sought visual style, and created detailed user flow.
Key Findings:
● Seniors preferred simpler navigation with fewer clicks.
● Voice and video support over text-based interaction was crucial.
● Trust & security were major concerns in financial transactions.
Increased adoption:
Seniors onboarded within the first few months.
Simplified onboarding:
80% of users completed signup without external help.
Positive engagement:
The Aamdani section enabled thousands of seniors to earn through services.
Improved digital confidence:
Seniors reported greater ease in using the app independently.