Aapki Lathi
Website and app design for a connected gateway for senior citizens
Industry
Social Impact
Engagement
Product Strategy, UX & UI Design, Design System
Platform
Mobile app and Website
Website
aapkilathi.com
AapkiLathi is a holistic support platform for senior citizens in India, offering essential services such as healthcare assistance, financial guidance, emergency support, and a unique marketplace for elders to earn through skills and services. Our team at Upsimple designed both the website and mobile app, ensuring accessibility, ease of use, and a sense of empowerment for the elderly.
● Limited digital literacy – Difficulty navigating apps and websites.
● Dependence on caregivers – A lack of self-reliant solutions.
● Financial and emotional struggles – A need for engagement and earning opportunities.
AapkiLathi aimed to create a senior-friendly platform that would be easy to use, address their everyday concerns, and enable financial independence.
We started with a discovery stage, where we conducted research, crafted wireframes for the app and website, sought visual style, and created detailed user flow.
Key Findings:
● Seniors preferred simpler navigation with fewer clicks.
● Voice and video support over text-based interaction was crucial.
● Trust & security were major concerns in financial transactions.
Increased adoption:
Seniors onboarded within the first few months.
Simplified onboarding:
80% of users completed signup without external help.
Positive engagement:
The Aamdani section enabled thousands of seniors to earn through services.
Improved digital confidence:
Seniors reported greater ease in using the app independently.
We handle projects where design is the key to success. We got your back as your design team, even though we're outsourced.
“If we had to sum up working with us in one word, it would be synergy. We take your vision, combine it with our expertise, and deliver results that exceed expectations.”
CEO
OUR VALUES.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
01
Think like humans
Humans are at the heart of our work. Simply put—we create for people, with people.
02
Design purposefully
We design with purpose, focusing on the real impact a product has on business growth. It’s not just about aesthetics—it’s about efficiency, strategy, and profitability.
03
Build lasting relationships
We value authenticity and have zero tolerance for fluff. We’re honest, open, and direct—because we respect your business and hold ourselves to high standards too. That’s the foundation of any successful partnership, isn’t it?
