(
Jul 18, 2022
)
Why are Start-ups, especially SaaS companies investing in UX/UI
Users become your product’s best advocates — free of charge — when you provide them with good experiences.
I think what they have understood is, Happy customers are your best salespeople.
In fact, Harvard Business Review reported that over 20% of happy customers told 10 or more people about their experience. Users become your product’s best advocates — free of charge — when you provide them with good experiences.
5 users, Thats all it takes. A moderated or unmoderated usability study given to a group of 5 different people within your target market can help you discover up to 85% of usability issues
And Still, 50% of the times UX is too often dismissed early on in a project in particular when things get down to the budget. It is seen as a luxury rather than a necessity. I want to change that misconception.
Let’s see how expensive it really is
Steve Olenski of Forbes stated, "According to IBM, code defects are 30 times more expensive to correct than using the right information in the first place".
By creating designs and doing user research during the design phase, rather than the development phase, you can avoid hundreds of hours of rework in functionality.
The 1:10:100 rule
Spend $1 on research or $10 to change design or $100 to change something in development. That’s a pretty clear choice, isn’t it? Actually it’s not about “reducing cost” it’s about AVOIDING cost.
How?
(# of changes) x (avg. hrs/change) x (cost of developer) x (4, if late) = cost savings
Example: (20 changes)x(8hrs each)x($120/hr) = $19200 if fixed early OR $76.800 if changed during development
(time saved) x (employee cost) x (# of employees) = cost savings
Example: (1 hr/week) x ($30/hr) x (1000 employees) = $30,000/ week or $15,000,000/year
Before wrapping here, Some real life and practical tips (from my personal experience) on how the two, Designer and Developer get along better to achieve a common goal.
Developers should validate designs and designers should validate implementations. Better products are built when designers get input on the feasibility of designs and possible alternatives. This sets up a team relationship where designers can then validate if their designs got expressed correctly when a feature is built.
Designers and Developers should try to use a common language. Each development platform will have stock interactions and if designers and developers speak the same language it makes it easier to build better products together.
Design doesn’t stop when the product starts being built. This shouldn’t be true. The best products iterate on both design and implementation as people interact with the products and help refine the design.
What do you think, do you agree? or disagree? please let me know
Thank you for your time
Stay tuned for more…
More News
Explore insights, tips, and trends to elevate your brand.
(
Jul 18, 2022
)
Why are Start-ups, especially SaaS companies investing in UX/UI
Users become your product’s best advocates — free of charge — when you provide them with good experiences.
I think what they have understood is, Happy customers are your best salespeople.
In fact, Harvard Business Review reported that over 20% of happy customers told 10 or more people about their experience. Users become your product’s best advocates — free of charge — when you provide them with good experiences.
5 users, Thats all it takes. A moderated or unmoderated usability study given to a group of 5 different people within your target market can help you discover up to 85% of usability issues
And Still, 50% of the times UX is too often dismissed early on in a project in particular when things get down to the budget. It is seen as a luxury rather than a necessity. I want to change that misconception.
Let’s see how expensive it really is
Steve Olenski of Forbes stated, "According to IBM, code defects are 30 times more expensive to correct than using the right information in the first place".
By creating designs and doing user research during the design phase, rather than the development phase, you can avoid hundreds of hours of rework in functionality.
The 1:10:100 rule
Spend $1 on research or $10 to change design or $100 to change something in development. That’s a pretty clear choice, isn’t it? Actually it’s not about “reducing cost” it’s about AVOIDING cost.
How?
(# of changes) x (avg. hrs/change) x (cost of developer) x (4, if late) = cost savings
Example: (20 changes)x(8hrs each)x($120/hr) = $19200 if fixed early OR $76.800 if changed during development
(time saved) x (employee cost) x (# of employees) = cost savings
Example: (1 hr/week) x ($30/hr) x (1000 employees) = $30,000/ week or $15,000,000/year
Before wrapping here, Some real life and practical tips (from my personal experience) on how the two, Designer and Developer get along better to achieve a common goal.
Developers should validate designs and designers should validate implementations. Better products are built when designers get input on the feasibility of designs and possible alternatives. This sets up a team relationship where designers can then validate if their designs got expressed correctly when a feature is built.
Designers and Developers should try to use a common language. Each development platform will have stock interactions and if designers and developers speak the same language it makes it easier to build better products together.
Design doesn’t stop when the product starts being built. This shouldn’t be true. The best products iterate on both design and implementation as people interact with the products and help refine the design.
What do you think, do you agree? or disagree? please let me know
Thank you for your time
Stay tuned for more…
More News
Explore insights, tips, and trends to elevate your brand.
(
Jul 18, 2022
)
Why are Start-ups, especially SaaS companies investing in UX/UI
Users become your product’s best advocates — free of charge — when you provide them with good experiences.
I think what they have understood is, Happy customers are your best salespeople.
In fact, Harvard Business Review reported that over 20% of happy customers told 10 or more people about their experience. Users become your product’s best advocates — free of charge — when you provide them with good experiences.
5 users, Thats all it takes. A moderated or unmoderated usability study given to a group of 5 different people within your target market can help you discover up to 85% of usability issues
And Still, 50% of the times UX is too often dismissed early on in a project in particular when things get down to the budget. It is seen as a luxury rather than a necessity. I want to change that misconception.
Let’s see how expensive it really is
Steve Olenski of Forbes stated, "According to IBM, code defects are 30 times more expensive to correct than using the right information in the first place".
By creating designs and doing user research during the design phase, rather than the development phase, you can avoid hundreds of hours of rework in functionality.
The 1:10:100 rule
Spend $1 on research or $10 to change design or $100 to change something in development. That’s a pretty clear choice, isn’t it? Actually it’s not about “reducing cost” it’s about AVOIDING cost.
How?
(# of changes) x (avg. hrs/change) x (cost of developer) x (4, if late) = cost savings
Example: (20 changes)x(8hrs each)x($120/hr) = $19200 if fixed early OR $76.800 if changed during development
(time saved) x (employee cost) x (# of employees) = cost savings
Example: (1 hr/week) x ($30/hr) x (1000 employees) = $30,000/ week or $15,000,000/year
Before wrapping here, Some real life and practical tips (from my personal experience) on how the two, Designer and Developer get along better to achieve a common goal.
Developers should validate designs and designers should validate implementations. Better products are built when designers get input on the feasibility of designs and possible alternatives. This sets up a team relationship where designers can then validate if their designs got expressed correctly when a feature is built.
Designers and Developers should try to use a common language. Each development platform will have stock interactions and if designers and developers speak the same language it makes it easier to build better products together.
Design doesn’t stop when the product starts being built. This shouldn’t be true. The best products iterate on both design and implementation as people interact with the products and help refine the design.
What do you think, do you agree? or disagree? please let me know
Thank you for your time
Stay tuned for more…
More News
Explore insights, tips, and trends to elevate your brand.
WHAT OUR
CLIENTS SAY.
Hear directly from our clients as they share their success stories and experiences stories we’re proud to have been a part of.
“
Upsimpl was the design force behind Skiddlez.
Neelam’s team combined sharp product thinking, user-first design, and flawless execution to deliver a SaaS tool that truly stands out. A reliable, strategic partner.
Sudhir Visa
Skiddlez
“
Upsimpl was the design force behind Skiddlez.
Neelam’s team combined sharp product thinking, user-first design, and flawless execution to deliver a SaaS tool that truly stands out. A reliable, strategic partner.
Sudhir Visa
Skiddlez
“
Upsimpl was the design force behind Skiddlez.
Neelam’s team combined sharp product thinking, user-first design, and flawless execution to deliver a SaaS tool that truly stands out. A reliable, strategic partner.
Sudhir Visa
Skiddlez
“
Upsimpl was the design force behind Skiddlez.
Neelam’s team combined sharp product thinking, user-first design, and flawless execution to deliver a SaaS tool that truly stands out. A reliable, strategic partner.
Sudhir Visa
Skiddlez
“
Their deep understanding of SaaS workflows.
Combined with meticulous attention to detail, helped us achieve a seamless and intuitive user experience. The team was highly collaborative, proactive, and delivered well beyond our expectations.
Neelam Talera
Telosa
“
Their deep understanding of SaaS workflows.
Combined with meticulous attention to detail, helped us achieve a seamless and intuitive user experience. The team was highly collaborative, proactive, and delivered well beyond our expectations.
Neelam Talera
Telosa
“
Their deep understanding of SaaS workflows.
Combined with meticulous attention to detail, helped us achieve a seamless and intuitive user experience. The team was highly collaborative, proactive, and delivered well beyond our expectations.
Neelam Talera
Telosa
“
Their deep understanding of SaaS workflows.
Combined with meticulous attention to detail, helped us achieve a seamless and intuitive user experience. The team was highly collaborative, proactive, and delivered well beyond our expectations.
Neelam Talera
Telosa
“
Before working with Upsimpl, we struggled to create a cohesive user experience.
Her expertise transformed our vision into a product that exceeded expectations. User feedback has been fantastic, and her professionalism, creativity, and dedication make her an invaluable design partner
Madhav Pachupate
Drishthi
“
Before working with Upsimpl, we struggled to create a cohesive user experience.
Her expertise transformed our vision into a product that exceeded expectations. User feedback has been fantastic, and her professionalism, creativity, and dedication make her an invaluable design partner
Madhav Pachupate
Drishthi
“
Before working with Upsimpl, we struggled to create a cohesive user experience.
Her expertise transformed our vision into a product that exceeded expectations. User feedback has been fantastic, and her professionalism, creativity, and dedication make her an invaluable design partner
Madhav Pachupate
Drishthi
“
Before working with Upsimpl, we struggled to create a cohesive user experience.
Her expertise transformed our vision into a product that exceeded expectations. User feedback has been fantastic, and her professionalism, creativity, and dedication make her an invaluable design partner
Madhav Pachupate
Drishthi
“
Upsimple turned our idea into an easy-to-use app
That helps rural youth find job opportunities. Their design skills and dedication made a real difference. A great partner to work with!
Devjit Gupta
Funfirst
“
Upsimple turned our idea into an easy-to-use app
That helps rural youth find job opportunities. Their design skills and dedication made a real difference. A great partner to work with!
Devjit Gupta
Funfirst
“
Upsimple turned our idea into an easy-to-use app
That helps rural youth find job opportunities. Their design skills and dedication made a real difference. A great partner to work with!
Devjit Gupta
Funfirst
“
Upsimple turned our idea into an easy-to-use app
That helps rural youth find job opportunities. Their design skills and dedication made a real difference. A great partner to work with!
Devjit Gupta
Funfirst
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
WE WORK WITH.
WE WORK WITH.
WE WORK WITH.
We handle projects where design is the key to success. We got your back as your design team, even though we're outsourced.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
“If we had to sum up working with us in one word, it would be synergy. We take your vision, combine it with our expertise, and deliver results that exceed expectations.”
CEO
OUR VALUES.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
01
Think like humans
Humans are at the heart of our work. Simply put—we create for people, with people.
02
Design purposefully
We design with purpose, focusing on the real impact a product has on business growth. It’s not just about aesthetics—it’s about efficiency, strategy, and profitability.
03
Build lasting relationships
We value authenticity and have zero tolerance for fluff. We’re honest, open, and direct—because we respect your business and hold ourselves to high standards too. That’s the foundation of any successful partnership, isn’t it?
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
“ Your reliable partner for world-class quality and on-time delivery ”
“ Your reliable partner for world-class quality and on-time delivery ”
“ Your reliable partner for world-class quality and on-time delivery ”