Homester
A GenAI-Driven Home Buying Experience
Industry
Proptech
Engagement
Strategy, UXUI , Design System
Website
Homester
A GenAI-Driven Home Buying Experience
Industry
Proptech
Engagement
Strategy, UXUI , Design System
Website
Unlike traditional listing platforms, Homester acts as a guiding users at every step through conversations and a dynamic that adapts to their preferences. Personalized recommendations and expert consultation are built right into the experience.
Unlike traditional listing platforms, Homester acts as a guiding users at every step through conversations and a dynamic that adapts to their preferences. Personalized recommendations and expert consultation are built right into the experience.
PROBLEM STATEMENTS.
PROBLEM STATEMENTS.
Most real estate platforms overwhelm users with choices and lack a personal touch. Homester has to achieve that.
“I wanted home buying to feel exciting again - not overwhelming. Homester has to guide people like a companion, not leave them stuck with filters and confusion.” - - Shruthi, Founder Homester
CHALLENGES.
CHALLENGES.
CHALLENGES.
The home-buying process in India is long, complex, and filled with uncertainty. Buyers struggle with trust issues, information overload, and a lack of transparency, making the decision-making process overwhelming. Additionally, family involvement is a key factor, but existing platforms fail to address this need effectively.
The home-buying process in India is long, complex, and filled with uncertainty. Buyers struggle with trust issues, information overload, and a lack of transparency, making the decision-making process overwhelming. Additionally, family involvement is a key factor, but existing platforms fail to address this need effectively.
BUSINESS IMPACT.
BUSINESS IMPACT.
BUSINESS IMPACT.
Project Timeline & Achievements.
Project Timeline & Achievements.
Project Timeline & Achievements.
Research & Discovery.
Research & Discovery.
Research & Discovery.
To design a seamless, self-service home-buying platform, Homester neededa deep understanding of user behaviors, motivations, and pain points. This research helps answer:
• How do users search for homes?
• What challenges do they face?
• What factors influence their decisions?
• How can we build trust and simplify the process?
By identifying these gaps, Homester could position itself as a transparent, trustworthy, and user-centric alternative in the market.
The findings influenced:
• Product Design: Feature prioritization, UI/UX decisions
• Marketing & Positioning: Addressing trust barriers, targeting right pain points
• Business Model: Monetization strategies, partnerships with builders
Our engagement began with a discovery phase to align on product goals and user needs. We conducted stakeholder workshops, competitive analysis. We teamed up with stakeholders and structured Telosa’s workflows into two primary dashboards: Moderation Dashboard: For real-time monitoring, filtering, triaging, and flaggingReviews Management Dashboard:For detailed review handling, responding, and tracking actions taken Additionally, Other modules includeSource integrations and platform setup, Custom alerts and notifications, Bulk actions and template management
User Interviews.
User Interviews.
User Interviews.
Customer Journey Mapping.
Customer Journey Mapping.
Customer Journey Mapping.
Key Insights & Summary.
Key Insights & Summary.
Key Insights & Summary.
Information Architecture.
Information Architecture.
Information Architecture.
HIGHLIGHTS.
HIGHLIGHTS.
HIGHLIGHTS.
Generative AI
Generative AI
At the heart of Homester is a guided experience powered by GenUI and smart logic (GenAI).
Instead of endless listings, we help users shape their requirements through dialogue.
Generative AI
At the heart of Homester is a guided experience powered by GenUI and smart logic (GenAI).
Instead of endless listings, we help users shape their requirements through dialogue.
A voice-activated assistant that simplifies your home search.
DASHBOARD, VOICE OF CUSTOMER
A voice-activated assistant that simplifies your home search.
A voice-activated assistant that simplifies your home search.
Editable Voice Prompt for Smarter Home Search
DASHBOARD, VOICE OF CUSTOMER
Editable Voice Prompt for Smarter Home Search
After giving a voice command, users can easily edit their search prompt like adding a budget or changing a location without starting over, ensuring complete and accurate home search results.
Smart Amenity prioritisation: Must-Haves vs. Good-to-Haves
DASHBOARD, VOICE OF CUSTOMER
Smart Amenity prioritisation: Must-Haves vs. Good-to-Haves
Help users distinguishing between essential “must-have” amenities and desirable “good-to-have” ones personalised to their lifestyle, family needs, and future plans.
Match Score: Bringing Clarity to Every Home Listing
DASHBOARD, VOICE OF CUSTOMER
Match Score: Bringing Clarity to Every Home Listing
How well a home aligns with user needs, we introduced a Match Score system an intelligent rating that analyzes prompts, “must-haves,”
and “good-to-haves” to show how closely each listing fits their unique requirements.
Calculators
Calculators
Smart Budget Calculator: Plan Your Home Buying with Confidence
To help users plan their finances with clarity, we introduced a Smart Budget Calculator a guided tool that estimates what users can afford, breaks down costs, and aligns their property search with financial readiness.
Smart Budget Calculator: Plan Your Home Buying with Confidence
To help users plan their finances with clarity, we introduced a Smart Budget Calculator a guided tool that estimates what users can afford, breaks down costs, and aligns their property search with financial readiness.
Calculators
Smart Budget Calculator: Plan Your Home Buying with Confidence
To help users plan their finances with clarity, we introduced a Smart Budget Calculator a guided tool that estimates what users can afford, breaks down costs, and aligns their property search with financial readiness.
Brand Identity : Logo & Typography
Brand Identity : Logo & Typography
Brand Identity : Logo & Typography
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
Ongoing Design Partnership
Think of us as your dedicated design team seamlessly integrated, even if we’re on the outside. We bring the expertise, structure, and ownership your product needs to succeed.
Starts at ₹1L/month
For teams who need consistent design support every month.
What’s included:
UX + UI Design
Research & Ideation
Design System Support
Prioritized Slack/Email Access
Weekly Check-ins
“If we had to sum up working with us in one word, it would be synergy. We take your vision, combine it with our expertise, and deliver results that exceed expectations.”
CEO
WE WORK WITH.
WE WORK WITH.
WE WORK WITH.
WE WORK WITH.
We handle projects where design is the key to success. We got your back as your design team, even though we're outsourced.
We handle projects where design is the key to success. We got your back as your design team, even though we're outsourced.
We handle projects where design is the key to success. We got your back as your design team, even though we're outsourced.
We handle projects where design is the key to success. We got your back as your design team, even though we're outsourced.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
01
STARTUPS
We collaborate at every stage, from seed to Series B, delivering the speed, expertise, and resources needed to bring ideas to life—fast.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
02
BUSINESSES
For those seeking new growth opportunities—even when the path seems unclear—we’ll uncover the way forward.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
03
ENTREPRENEURS
Experts in their field with bold ideas—we help turn their vision into reality.
OUR VALUES.
OUR VALUES.
OUR VALUES.
OUR VALUES.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
01
Think like humans
Think like humans
Think like humans
Think like humans
Humans are at the heart of our work. Simply put—we create for people, with people.
02
Design purposefully
Design purposefully
Design purposefully
Design purposefully
We design with purpose, focusing on the real impact a product has on business growth. It’s not just about aesthetics—it’s about efficiency, strategy, and profitability.
03
Build lasting relationships
Build lasting relationships
Build lasting relationships
Build lasting relationships
We value authenticity and have zero tolerance for fluff. We’re honest, open, and direct—because we respect your business and hold ourselves to high standards too. That’s the foundation of any successful partnership, isn’t it?
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
Your product deserves thoughtful design.
Let’s make it happen, together.
Hit us up at upsimpl
“ Your reliable partner for world-class quality and on-time delivery ”
“ Your reliable partner for world-class quality and on-time delivery ”
“ Your reliable partner for world-class quality and on-time delivery ”