Telosa
Telosa is an end-to-end Saas solution designed to help brands monitor, moderate, and manage customer reviews across multiple platforms.
Industry
Review management
Engagement
Product Strategy, UX & UI Design, Design System Development
Website
Telosa
Telosa is an end-to-end Saas solution designed to help brands monitor, moderate, and manage customer reviews across multiple platforms.
Industry
Review management
Engagement
Product Strategy, UX & UI Design, Design System Development
Website
The product aims to simplify complex workflows, enabling marketing and customer service teams to efficiently handle large volumes of reviews while maintaining brand consistency and response quality.
Telosa engaged upsimpl to design the product from the ground up starting with product discovery and user research, followed by UX design, UI design, and delivery of a scalable design system.
The product aims to simplify complex workflows, enabling marketing and customer service teams to efficiently handle large volumes of reviews while maintaining brand consistency and response quality.
Telosa engaged upsimpl to design the product from the ground up starting with product discovery and user research, followed by UX design, UI design, and delivery of a scalable design system.
PROBLEM STATEMENTS.
PROBLEM STATEMENTS.
Telosa set out to solve the challenge of fragmented and inefficient review management for brands and enterprise teams. Marketing, customer success, and brand teams were struggling to effectively monitor, prioritize, and respond to a growing volume of customer reviews across platforms like Google, Facebook, marketplaces, and industry-specific portals. Without a centralized solution, critical feedback often went unnoticed, and opportunities for timely engagement essential for building trust and strengthening brand reputation were missed.
CHALLENGES.
CHALLENGES.
While designing Telosa, we encountered several challenges that shaped the product strategy and design decisions:
Information Overload: Users needed to handle hundreds of reviews daily, spread across multiple platforms. Reducing cognitive load and presenting only the most critical information at a glance was essential.
Complex Filtering Needs: Enterprise teams required advanced filtering and segmentation capabilities without overwhelming the interface.
Contextual Response Management: Users wanted the ability to respond quickly but with full context (previous interactions, sentiment analysis, templates) available in one view.
Consistency Across Teams: Large organizations needed a unified approach to brand tone and response quality. This required reusable templates and clear status tracking.
Scalability: The platform needed to support future features and increasing data volume without losing simplicity and speed.
While designing Telosa, we encountered several challenges that shaped the product strategy and design decisions:
Information Overload: Users needed to handle hundreds of reviews daily, spread across multiple platforms. Reducing cognitive load and presenting only the most critical information at a glance was essential.
Complex Filtering Needs: Enterprise teams required advanced filtering and segmentation capabilities without overwhelming the interface.
Contextual Response Management: Users wanted the ability to respond quickly but with full context (previous interactions, sentiment analysis, templates) available in one view.
Consistency Across Teams: Large organizations needed a unified approach to brand tone and response quality. This required reusable templates and clear status tracking.
Scalability: The platform needed to support future features and increasing data volume without losing simplicity and speed.
SOLUTION.
SOLUTION.
Our engagement began with a discovery phase to align on product goals and user needs. We conducted stakeholder workshops, competitive analysis. We teamed up with stakeholders and structured Telosa’s workflows into two primary dashboards:Moderation Dashboard:For real-time monitoring, filtering, triaging, and flaggingReviews Management Dashboard:For detailed review handling, responding, and tracking actions taken Additionally, Other modules includeSource integrations and platform setup, Custom alerts and notifications, Bulk actions and template management
Our engagement began with a discovery phase to align on product goals and user needs. We conducted stakeholder workshops, competitive analysis. We teamed up with stakeholders and structured Telosa’s workflows into two primary dashboards: Moderation Dashboard: For real-time monitoring, filtering, triaging, and flaggingReviews Management Dashboard:For detailed review handling, responding, and tracking actions taken Additionally, Other modules includeSource integrations and platform setup, Custom alerts and notifications, Bulk actions and template management
HIGHLIGHTS.
HIGHLIGHTS.
Onboarding
Business self-onboarding was a key success metric. We designed a simple, intuitive wizard that enabled store operators and managers to complete setup without training.
Clear progress indicators kept users informed at every step, while inline guides ensured all critical information was filled out smoothly and accurately.
Onboarding
Business self-onboarding was a key success metric. We designed a simple, intuitive wizard that enabled store operators and managers to complete setup without training.
Clear progress indicators kept users informed at every step, while inline guides ensured all critical information was filled out smoothly and accurately.
DASHBOARD, REVIEW MANAGEMENT
The review management dashboard needed to offer both a quick snapshot and a clear, detailed overview of the overall customer sentiment and experience. Striking this balance between simplicity and depth was a key challenge. Close collaboration with stakeholders played a crucial role in refining data visualization, prioritizing key metrics, and ensuring the dashboard remained both actionable and easy to interpret.
DASHBOARD, REVIEW MANAGEMENT
The review management dashboard needed to offer both a quick snapshot and a clear, detailed overview of the overall customer sentiment and experience. Striking this balance between simplicity and depth was a key challenge. Close collaboration with stakeholders played a crucial role in refining data visualization, prioritizing key metrics, and ensuring the dashboard remained both actionable and easy to interpret.
DASHBOARD,
VOICE OF CUSTOMER
DASHBOARD, VOICE OF CUSTOMER
Telosa introduced the Voice of Customer module as an additional offering to help businesses manage customer outreach more effectively. The dashboard provided clear visibility into outreach performance, allowing teams to track conversion rates against the number of requests sent. This data empowered businesses to make smarter, more strategic decisions around customer engagement and campaign effectiveness.
WHAT OUR CLIENTS SAY.
WHAT OUR CLIENTS SAY.
WHAT OUR CLIENTS SAY.
Hear directly from our clients as they share their success stories and experiences stories we’re proud to have been a part of.
Hear directly from our clients as they share their success stories and experiences stories we’re proud to have been a part of.
Hear directly from our clients as they share their success stories and experiences stories we’re proud to have been a part of.
Working with Neelam and the Upsimpl team truly helped us reimagine our platform from the ground up. Their research-driven approach to UX opened our eyes to insights we hadn’t considered before.
Salil Kale
Kumbh Technologies
Working with Neelam and the Upsimpl team truly helped us reimagine our platform from the ground up. Their research-driven approach to UX opened our eyes to insights we hadn’t considered before.
Salil Kale
Kumbh Technologies
OUR VALUES.
OUR VALUES.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
Our mindset is built on core values, simple yet essential for a seamless and effective workflow.
01
Think like humans
Humans are at the heart of our work. Simply put we create for people, with people.
01
Think like humans
Humans are at the heart of our work. Simply put we create for people, with people.
02
Design purposefully
We design with purpose, focusing on the real impact a product has on business growth. It’s not just about aesthetics it’s about efficiency, strategy, and profitability.
02
Design purposefully
We design with purpose, focusing on the real impact a product has on business growth. It’s not just about aesthetics it’s about efficiency, strategy, and profitability.
03
Build lasting relationships
We value authenticity and have zero tolerance for fluff. We’re honest, open, and direct because we respect your business and hold ourselves to high standards too. That’s the foundation of any successful partnership, isn’t it?
03
Build lasting relationships
We value authenticity and have zero tolerance for fluff. We’re honest, open, and direct because we respect your business and hold ourselves to high standards too. That’s the foundation of any successful partnership, isn’t it?
Not sure where to start?
Not sure where to start?
Not sure where to start?
We'll help you identify the biggest gap in your product.
We'll help you identify the biggest gap in your product.
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